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"LUCKY 13" TIPS - Be
sure to have an ADULT at home to answer the phone at all times. Some buyers
will not talk to machines: some will never call back if there is no answer the
first time; many will not talk to children.
- Prepare an Advertising
Budget and learn to write good ads. Don't skimp on advertising!
- Have
a friend, relative, or neighbor show the property for you. If you are present
at the showing, the buyer will not express objections for fear of offending you.
- Be
sure you know how to select and deal with a good title company. Their assistance
can be worth big bucks to you.
- Know how to select a good closing agent:
one who can put both you and your buyer at ease.
- Brush up on your Negotiating
Skills. Very few deals will be ready to go to escrow immediately after the
initial offer. You can't afford to lose a buyer!
- Be sure you know how
to draw up a Purchase & Sale Agreement that will protect both you and
the buyer from possible legal repercussions.
- Find out about your LEGAL
LIABILITY. Realtors spend lots of money on Errors and Omissions Insurance
to protect themselves and their clients.
- Learn how to show your property.
A buyer can see that "this is the kitchen;" and he probably won't be
impressed if you tell him that the home is "overbuilt."
- Be
ready to help your buyer with financing by recommending some good financial
institutions or by using some form of owner financing. Know whether to use a "mortgage"
or a "deed of trust."
- Get information on how owner financing
can be turned into cash for you. This could save your transaction.
- Be
sure you know how to get information regarding such things as easements, assessments,
boundaries, LIDs, rights of way, etc.
- PRICE YOUR HOME CORRECTLY!
This is most important! Learn to do a Comparative Market Analysis to find
out about recent sales and about your current competition. No amount of salesmanship
and marketing can sell an overpriced property.
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