Customer Profile: (Non-Agency)

As a buyer, you may be best served as a CUSTOMER when you:

 

Merely need exposure to the property
Are familiar with real estate practices and procedures and/or business in general
Know how to mentally structure an offer
Are capable of negotiating for yourself
Are capable of analyzing the property and legal forms
(or can engage the services of someone who can)

Real estate agents work WITH a customer.

 

Client Profile: (Agency)

As a buyer, you may be best served as a CLIENT when you:

Are inexperienced regarding real estate purchasing and/or business in general; or when you are a sophisticated buyer
Have a strong need for help in negotiating
Have limited funds, restricted terms or types of financing
Rely heavily on input from the salesperson ("What would YOU suggest I do?")
Have a confidentiality that needs to be kept and/or want to keep your identity confidential
Are a very cautious, analytical buyer; constantly probing for every detail
Speak English as a second language

Real estate agents work FOR a client.

 

 
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